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Patrick Evan Salon
Keratin & smoothing · Union Square

Keratin treatments in San Francisco.

Smoother. Softer. More manageable. Still your hair.

Every keratin and smoothing treatment we do is built around one thing: the result you want from your own hair.

Long, smooth, glossy brunette hair after a keratin treatment, with a San Francisco cable car and the Bay Bridge behind
What it is

Smoother hair, for a season.

A professional smoothing service that reduces frizz, softens texture and adds shine. Depending on the formula and your hair, it can also relax some wave or curl.

Unlike Japanese straightening, keratin fades gradually over weeks and months, and your natural texture returns.

Less frizzHumidity resistanceMore shineFaster blow-dryA softer wave or curl
Results

Smoothing that works with your texture.

Applied section by section, processed, then dried and heat-finished. Where your hair lands depends on your texture and the system we choose together.

Noticeably less frizz.

Hair that feels calmer and smoother, and is much easier to manage day to day.

A softer, more relaxed curl.

Noticeably looser texture that’s quicker to blow-dry and finish.

Smoother, and easier to style straight.

For clients who want a more polished finish with less effort.

Results vary from person to person. We also offer a shorter express service for lighter, shorter-term frizz control. Ask at your consultation.

Treatments & pricing

Keratin treatment prices.

Smoothing at Patrick Evan Salon is led by a founder who has specialized exclusively in texture for more than two decades. Every treatment starts with a look at your hair’s history, so the system and strength suit your hair, not a one-size formula.

Keratin smoothing (Brazilian Blowout)Softens frizz and makes everyday styling far more manageable.
$360
Express keratinA shorter service for lighter, shorter-term frizz control.
At consultation
Collagen treatmentRestorative smoothing that leaves hair softer and shinier.
$360
ConsultationWe assess your texture, condition and color history first.
Complimentary
Keratin specialists · 12 specialists

Smoothing by specialists.

Full team
Keratin vs. Japanese straightening

Which one fits you?

Keratin
Japanese straightening
Result
Less frizz and a softer, smoother texture
Straight, smooth hair
How long
Fades over weeks to months
Treated hair stays straight; only new growth needs a touch-up
Best for
Manageability while keeping movement
Wash-and-wear straight hair
Color-treated hair
Usually fine — we check your lightening history
Needs careful planning; sometimes not advised
About Japanese straightening →
Keratin questions

Frequently asked questions.

Keratin vs. Japanese straightening: compare →

At Patrick Evan Salon, keratin smoothing (Brazilian Blowout) is $360, and a collagen smoothing treatment is also $360. Express keratin is quoted at your complimentary consultation.

Keratin fades gradually over the weeks and months after your service, and your natural texture returns. How long yours lasts depends on the system, your hair and how often you wash; we’ll set expectations at your consultation.

Possibly, but it should never be assumed. Some clients become significantly straighter; others mainly see less frizz and a softer curl or wave. If completely straight hair is your goal, we may suggest discussing Japanese hair straightening too.

You may see some curl relaxation. How much depends on your hair and the treatment. If keeping your curls matters, tell your stylist before the service.

Frizz reduction is one of the main reasons clients choose smoothing, although the degree varies.

In many cases, yes. Keratin can give you smoother, more manageable hair while keeping movement and styling versatility.

Yes. We’ll plan the timing of your color and keratin so both look their best, so tell us about both when you book.

Almost certainly, yes. Your stylist will check how much lightening you have and the condition of your hair to choose the right treatment.

No. Keratin fades over the weeks and months after your service, while Japanese hair straightening permanently restructures the treated hair.

Not really. Brazilian Blowout is a specific professional brand, and keratin treatment is the broader category. Both are heat-activated smoothing services, though formulas and application can differ.

A shorter service designed for smoothing and frizz reduction over a shorter period than a full treatment. Some express systems are sprayed or misted through the hair rather than applied section by section.

It depends on the exact treatment. Each system has its own aftercare, so we’ll give you instructions specific to yours.

There’s no single schedule. We look at your hair’s condition, how much of the last treatment remains and the result you want to maintain.

Not sure which treatment fits? Start with a consultation.